Before the internet generation, if you had a product or service, you would typically advertise it on billboards newspapers the radio or even on TV but with the rise of the internet a new form of marketing emerged known as digital marketing Digital marketing simply put is a digital marketing is in the form of marketing done online or via a digital channel however digital marketing is a fairly broad term with many different components let's explore each one in more detail with a practical example imagine you've just launched a men's wear clothing line and you want to multiwire digital marketing where would you begin? The first thing you would need is a website which is SE optimized which stands for search engine optimization this is where search engine like Google rank websites based on specific keywords for example if someone searches sustainable black men's t-shirt you want to make sure your site has enough keyword variations so it stands a chance of ranking higher on Google when someone searches this term. In other word, your website had to be SE or Optimised now let's say you want to promote your shirts to a larger audience this is where social media marketing comes in either you pay for Facebook or Instagram ads or at the very least you can post on these platform to gain more followers in the hope to drive more sales this also overlaps with influencer marketing this is where you find relevant influencers who can earn and promote your products for you.